Privacy
Policy
How we collect, use and protect your personal data.
Last updated: October 2026
Overview
Swimming Class UK is owned by Brian FitzGerald. We are the data controller of your personal data. This policy explains what we collect, why, how we use it, and your rights under UK GDPR.
Information We Collect
When you contact us or book a lesson, we may collect:
- Name, email address, phone number and address
- Information about your swimming ability, medical conditions or additional needs
- Payment information (processed securely through third-party providers — we do not store card details)
- Basic device and usage data when you visit our website
How We Use Your Information
- To respond to enquiries and manage bookings
- To provide the swimming lessons and coaching you have booked
- To process payments and manage accounts
- To send booking confirmations and relevant updates
- To meet legal obligations and ensure client safety
We do not sell, rent or share your personal data with third parties for marketing purposes.
Legal Basis for Processing
We process your data on the basis of: (a) contract — to fulfil booked services; (b) legitimate interest — to manage our business; and (c) legal obligation — where required by law.
Data Retention
We retain client data as long as necessary to provide services and meet legal requirements. Enquiry data not resulting in a booking is typically deleted within 12 months.
Your Rights
Under UK GDPR you have the right to: access your data, request correction or deletion, object to processing, request restriction, and request data portability. Contact us at hello@swimmingclass.co.uk to exercise any right.
Cookies
We only use analytics and advertising cookies if you click Accept on our cookie banner. If you click Reject, or ignore the banner, none are set.
Essential (always on). We remember your cookie choice in your browser’s local storage (key scuk-consent) so we do not ask again on every page. Our enquiry forms are provided by Tally (tally.so), which processes what you type into Our enquiry forms are provided by Tally and load only when you open one.
Cookieless statistics (always on). Our hosting provider, Cloudflare, may record aggregate visit statistics (Cloudflare Web Analytics), and we use Ahrefs Web Analytics. Neither sets cookies or identifies you; they count page views so we know how many people visit.
Google Analytics 4 (only if you accept). Sets cookies such as _ga and _ga_* to show us which pages help people find a coach. It is linked to our Google Ads account so we can see which adverts lead to enquiries and keep our ads relevant. Until you accept, Google receives only limited, cookieless signals with no identifiers.
Microsoft Clarity (only if you accept). Shows us how pages are used (clicks and scrolling) so we can improve them. It loads only after you accept.
You can change your mind at any time: change your cookie settings to see the banner again, or clear this site’s data in your browser.
Security
We take reasonable technical and administrative measures to protect your data. No internet transmission can be guaranteed entirely secure.
Contact
Questions about this policy: hello@swimmingclass.co.uk · 020 8154 4925. You also have the right to complain to the ICO at ico.org.uk.